How do you connect 6,500 employees of the same company, spread out over 89 different sites throughout the country? By launching a mobile app that facilitates content and information sharing across all departments and sites, that’s how.
KOLEKTIV drafted a comprehensive communication strategy to launch the internal communications tool company-wide. From early development communication to the actual launch and beyond, our strategists and creatives delivered to the full.
Through weekly digital meetings with client’s internal operations team, our Strategist, copywriter and Art Director kept their finger on the pulse of every step of this project.
Team KOLEKTIV became the spider in the web for all-things communications, created a full-blown communications strategy, designed a crisp look and feel for the app, organized the on-site launch events, and delivered a wide range of media deliverables from a FAQ-packed app website to leaflets, brochures, gadgets, tutorials and app content.
There were multiple challenges that needed to be tackled. First, the right tone-of-voice needed to be determined to strike the right chord with everyone in the company, from facility workers and care personnel to higher management and senior profiles. All communications needed to be bi-lingual in an accessible, creative and clear-cut design.
KOLEKTIV guided the launch company-wide launch and implementation process through a smart communications approach, in a compelling analog/digital mix. Among the deliverables were an app website, tutorials, leaflets, posters, brochures, video content, app graphics, an app content mix, customized donuts, lanyards, an much, much more.
Colisee Connect is now fully operational for the 6,500 people working at the company. It has been well received and the adoption rates are going up. Overall feedback from users and management on KOLEKTIV’s approach was highly positive. Our team will be assisting the French branch with their proof-of-concept launch in the fall of 2022. The communication deliverables were so well received that they will be adopted on a group level.
Simplify your creative workflow so you can focus on
what matters most—creating. Whether you’re sending
large files, gathering inspiration, reviewing work, or
making decks, our tools keep your creativity moving.
Frank Verschueren, CTO Armonea
Positive feedback on communication
Positive website feedback
Meetings (and one celebratory dinner afterwards)