Scope
Armonea is the second largest healthcare group in the country with as many as 85 different sites and 6,500 employees. It was therefore a challenge to bring all these people closer together through a long-term employer branding campaign.
A coherent, recognisable campaign was provided from Kolektiv to fulfil this mission.
Approach
A distinct visual identity was designed for Armonea that combined the existing branding with a recognisable campaign identity. A punishing slogan "Wij zijn #SamenSterkers / Nous sommes #Ensemble+Forts" was also chosen to be used throughout the applications.
App
There were multiple challenges that needed to be tackled. First, the right tone-of-voice needed to be determined to strike the right chord with everyone in the company, from facility workers and care personnel to higher management and senior profiles.
All communications needed to be bi-lingual in an accessible, creative and clear-cut design.
Result
Colisee Connect is now fully operational for the 6,500 people working at the company. It has been well received and the adoption rates are going up. Overall feedback from users and management on KOLEKTIV’s approach was highly positive.
Our team will be assisting the French branch with their proof-of-concept launch in the fall of 2022. The communication deliverables were so well received that they will be adopted on a group level.
Frank Verschueren, CTO Armonea